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The agency begins by thoroughly understanding the client's business, brand, target audience, and marketing objectives. The outcome of this phase is typically a creative brief that outlines the campaign's goals.
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Based on the strategy, the creative team conceptualizes and develops the campaign's core idea and assets.
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Once the concepts are approved, the agency starts the production process, whether it's designing a website, developing a software or producing print materials.
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11 May, 2026
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